Better Collective hires capital markets expert Mikkel Munch-Jacorbsgaard


Sports media group dedicated to developing educational platforms for the online casino gaming industry Better Collective continued to strengthen its management team with the appointment of Mikkel Munch-Jacobsgaard as Director of Investor Relations.

Experience in international capital markets

The appointment of Mikkel Munch-Jacobsgaard as Better Collective’s new Director of Investor Relations effective June 1, 2022, will fill the void left by Christina Bastius Thomsen who has decided to take on a new role within the company as Head of Compliance and Sustainability.

Commenting on the new appointment, Better Collective Chief Financial Officer Flemming Pedersen highlighted the longstanding ties between Better Collective and Munch-Jacobsgaard.

“At Better Collective, we have known Mikkel for a long time, through our investor relations work, and we have always been impressed with his knowledge of Better Collective’s business, the trends that drive our industry and especially his deep understanding of the dynamics stock markets.”

Flemming Pedersen, Chief Financial Officer, Better Collective

Munch-Jacobsgaard is ready to bring to Better Collective extensive international capital markets experience gained while serving in Institutional Equity Sales roles at Danske Bank and Sebwhere he used his extensive knowledge of the markets to advise pan-European clients on equity investments in the Nordic markets.

“As part of our leadership team, we believe that Mikkel’s professional skills and personality are a perfect match for Better Collective and our ambition to continue to build strong relationships with our external stakeholders.”

Flemming Pedersen, Chief Financial Officer, Better Collective

As for Munch-Jacobsgaard, he has closely followed Better Collective’s developments since the company’s initial public offering (IPO) in 2018 and has gained an in-depth understanding of the company’s business and industry trends during this time.

Munch-Jacobsgaard is the latest from Better Collective following in the footsteps of the nomination of Adam Rosenberg as Marketing & Communications Manager in the United States in February, who was hired to leverage his experience in digital marketing, branding and communications in the technology, esports and sports betting industries, as well as to lead the group’s efforts in the United States.

Focus on mergers and acquisitions

In March, Better Collective disbursed €21.4 million to acquire Paris Sports Canada (CSB) before the official market launch in Ontario and to get hold of CSB’s information on sports betting operators currently accepting Canadian customers.

In April, Better Collective parted ways with 105 million euros for the acquisition of futbina platform focused on video game and esports assets related to FIFA titles and, according to Better Collective, the leading esports brand for all things FIFA.


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