Blue Equity makes significant investment and provides growth capital to Cheetah Clean Auto Wash


BOWLING GREEN, Ky. (Press Release) – Blue Equity, an independent private equity firm, is pleased to announce that it has formalized an investment and partnership with Cheetah Clean Auto Wash.

Cheetah Clean Auto Wash is Kentucky’s leading locally owned and operated car wash chain with five locations in Bowling Green, Owensboro and Shepherdsville. The partnership will provide Cheetah Clean Auto Wash with additional growth capital, human capital, administrative support, advice on geographic expansion, involvement in government affairs, marketing support as well as many other elements.

“We are thrilled to team up with experienced and knowledgeable Kentucky-based local business leaders such as Jonathan Blue, Edward Harrison and the team at Blue Equity,” said Jeff Fields, Founder and CEO of Cheetah Clean Auto. Wash. “This newly formed partnership not only strengthens our balance sheet, but also brings skills, alliances and legitimacy for our growth initiatives to take place.

The acquisition will significantly accelerate Cheetah Clean Auto Wash’s expansion in Kentucky and beyond and provide both significant capital and resources to the existing team.

Jonathan Blue, President of Blue Equity, said, “We are thrilled to partner with Jeff Fields and Cheetah Clean Auto Wash. The company is led by an extremely experienced CEO and offers best in class service that we are excited to bring to new, existing and future customers throughout Kentucky and beyond. Our goal will be to help grow the brand footprint while supporting the existing team with their future needs. With several future sites already under contract, we anticipate significant growth in our footprint in the near future. »

Cheetah Clean Auto Wash and Blue Equity will work in partnership to grow, grow and build on the excellent foundation that exists within the operating business today.

About the Cheetah Clean Automatic Wash

CHEETAH CLEAN HOLDING COMPANY, LLC ( Cheetah Clean Auto Wash is one of Kentucky’s largest premium car wash chains, based in Bowling Green, KY. The car wash group, led by Jeff Fields, is growing rapidly and currently consists of five locations in Bowling Green, Owensboro and Shepherdsville, Kentucky.

About Blue Equity, LLC

BLUE EQUITY, LLC ( is a family office that invests in companies with strong development potential. We form partnerships with existing management teams to leverage the collective expertise of everyone involved. Our investment efforts and management capabilities are focused on operating a global and diverse portfolio including current and historical holdings in oil and gas, media, talent, sports and entertainment, brands liquor and retail, hospitality, logistics, transportation and distribution, and last mile fulfillment. Blue Equity is dedicated to helping businesses grow by accelerating opportunity and driving innovation to market.


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