Concerto launches a platform to reinvent credit card programs
By Edlyn Cardoza
Concerto, a new company, created to propel credit card partnerships that enhance the user and product experience for consumers and businesses, recently unveiled its next-generation card issuance and loyalty platform. The Concerto platform is specifically designed and engineered to support the creation and management of co-branded credit card programs. It was launched with several initial partners, including the Texas Rangers, Los Angeles Angels, Baltimore Orioles and Cincinnati Reds professional baseball teams.
To support the platform’s growth, Concerto also announced that it had raised $21 million in strategic seed funding. Matrix Partners led the round, which also involved PayPal Ventures and GoldenTree Asset Management. Additionally, GoldenTree has formed a joint venture with Concerto to fund a minimum of $2 billion in credit card receivables.
“Our significant commitments include both an equity investment and an agreement to fund at least $2 billion in credit card receivables, reflecting our strong confidence in the Concerto team, its business model and the huge opportunity ahead. “, said Joe Naggar, GoldenTree Partner.
Concerto has designed a superior platform that combines leading card issuance technologies and advanced analytics to create and deliver credit card programs that excite brand partners and delight their customers. Its cloud-based platform and API-centric approach also dramatically accelerate the development and deployment of large custom partner programs.
Concerto has launched with several groundbreaking credit card loyalty programs for multiple baseball teams that will bring fans closer to the game like never before. Fans who choose team-issued cards can access game tickets, merchandise, memorabilia and exclusive experiences that money can’t buy. Cardholders will also be able to enjoy periodic contests and surprises that engage their hearts and minds. With Concerto’s digital features, fans can easily apply for a team-issued Mastercard, receive instant approval, and start using their new account immediately, even if they’re already at the basic stage.
“Rangers fans are the best in baseball and they deserve a truly meaningful rewards program,” said Jim Cochrane, Senior Vice President of Texas Rangers Baseball Club Partnerships. “Concerto gives us the power to deploy all kinds of new experiences, and the Concerto team enthusiastically integrated our ideas faster than we thought possible. What we’ve created together goes beyond any rewards program. I’ve seen, and we’re proud to be Concerto’s first sports partner.
“Concerto is excited to work with teams in fanatical baseball markets to create great programs for every club,” said Concerto Co-Founder and Head of Business Development Matt Tomko. “We have some special things planned with our partners and are thrilled to delight their fans.”
The team behind Concerto has decades of experience building and managing some of the nation’s largest credit card programs, including deep expertise in key areas such as product development, loyalty, marketing, underwriting, analysis and financial markets. Together, they have combined their expertise to offer a unique solution on the market, allowing a wider distribution of the products. For example, Concerto can approve more card applicants across a wide range of credits to ensure increased sales for partners. It also provides customers with best-in-class experiences through a state-of-the-art platform full of digital innovations such as instant issuance, tokenization, and tight API integration.
“There has been an unprecedented level of innovation in the credit industry over the past decade. As our world continues to digitally transform, so does America’s trillion-plus credit industry,” said Dana Stalder, General Partner at Matrix Partners and Concerto Board Member. “But despite the movement across the industry, credit card issuance has remained untouched so far. Concerto is completely shaking up this segment into something innovative, exciting and rewarding so much for organizations as well as for cardholders.
“Today’s launch is just the beginning,” noted Co-founder and CEO of Concerto Daniel Duncan. “Concerto has aggressive plans to roll out our platform in a wide range of markets, where great credit card loyalty programs make sense for our partners and their customers.”
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