Following majority investment from GrowthCurve Capital, Mistplay announces series of new executive appointments


MONTREAL–(BUSINESS WIRE)–Following a recent majority investment from GrowthCurve Capital, Mistplay (“Mistplay” or the “Company”), a leading gaming and earning and game discovery platform for mobile games, today announced the appointment of seven senior executives to further accelerate the Company’s next phase of growth. Partnering with Henri-Charles Machalani, Founder and CEO of Mistplay, Andrew Prozes, Executive Chairman, and Eugene Joannides, Co-Founder and COO, this group of talented and seasoned executives will help drive strategy and execution Mistplay’s growth plans, including in its core business of delivering differentiated engagement with mobile gamers as well as expansion into new markets. These individuals represent a diverse group of highly accomplished executives in gaming, data and analytics, and mobile, and will help evolve Mistplay’s platform:

  • Giordano Contestabile, product manager: As Chief Product Officer, Giordano will lead all areas of product development and user experience design. He brings 20 years of experience building and managing online and mobile games, as well as consumer products, most recently at IAC, where he served as General Manager of iTranslate and Vice President of Product at Apalon. Prior to IAC, Giordano served as CEO at Bloglovin’, VP of Product and Revenue Management at Tilting Point, and Executive Producer at Electronic Arts, as well as several leadership positions at PopCap Games.
  • Luca Fiaschi, Director of Data and AI: As Chief Data and AI Officer, Luca Fiaschi will lead all aspects of data science, machine learning, AI and data platforms for the enterprise. Luca brings nearly 15 years of experience building and scaling cross-functional data science, machine learning, and engineering teams for digital-native disruptive companies in Europe, Asia, and South America. North America. Prior to Mistplay, Luca served as VP of Machine Learning for Stitch Fix, VP of Data at HelloFresh, and Director of AdTech at Rocket Internet SE. Luca holds a PhD in Machine Learning and Computer Vision from the University of Heidelberg, Germany.
  • Jason Heller, Chief Growth Officer: As Chief Growth Officer, Jason Heller will lead the sales, marketing and user acquisition organizations. Jason brings over 20 years of experience driving digital transformation and growing leading companies in technology, telecommunications, retail, e-commerce, fintech and travel, most recently in as founder and CEO of Transformation Ventures. Previously, Jason served as President of Persado, Partner at McKinsey & Company where he was Global Co-Head of Digital Growth Practice, CEO of Agiliti and Managing Director of Horizon Media. Jason is also an executive-in-residence for Adobe and an advisor to numerous marketing technology, data and artificial intelligence companies.
  • Malvika Jethmalani, Director of Human Resources: As Chief People Officer, Malvika will oversee all aspects of recruitment, organizational design, leadership development, talent and performance management, total rewards and DEI (diversity, equity and inclusion). She will help lead thinking about the future of work at Mistplay and partner with company leadership to develop talent capabilities that will prepare the company for its next phase of growth. Malvika most recently served as Chief People Officer at MDLIVE, a virtual healthcare provider. Prior to MDLIVE, she was Vice President of Global Human Resources at Whole Earth Brands and Head of Global Talent at Videojet Technologies, a Danaher Company.
  • Nicholas Kerr, Loyalty Manager: As Vice President of Loyalty, Nicholas will lead all aspects of loyalty and rewards for the company. Nicholas brings nearly 15 years of experience designing, implementing and managing loyalty and rewards programs, most recently at Microsoft Rewards, where he led the rewards program for Xbox, among other responsibilities.
  • Don Pratt, Chief Financial Officer: As CFO, Don brings over 25 years of experience and a proven track record as a CFO to a variety of business models, most recently in the technology sector. He has worked extensively with companies to drive profitable and sustainable growth with a focus on VC/PE backed and founder led companies. Don previously served as Chief Financial Officer at RegEd, and prior to that, Chief Financial Officer at Blackmore Sensors and Analytics, Jive Communications, Arbor Networks, and Chief Financial Officer and Treasurer at Ellacoya Networks.
  • Deirdre Sheridan, General Counsel and Chief Privacy Officer: As General Counsel, Deirdre brings significant experience in the areas of corporate compliance, global privacy and cybersecurity laws, technology and business transactions, and mergers and acquisitions. She previously served as Vice President and Advisor, Privacy, Data Governance and Cybersecurity at Endeavour; Prior to Endeavour, she served as Director, Senior Advisor and Chief Privacy Officer at Avon, a leading e-commerce and direct selling beauty company.

Henri-Charles Machalani, Founder and CEO of Mistplay, said: “Our new executives are world-class industry leaders and we are extremely grateful to have them join our talented team. With their leadership, we will expand our existing platform and introduce new category-defining products in the mobile gaming industry. We have a very ambitious expansion plan and look forward to working with this outstanding team to further accelerate all of our key strategic initiatives. »

Andrew Prozes, Executive Chairman of Mistplay and member of the GrowthCurve Advisory Board, said:We are delighted to welcome this group of very talented senior leaders to Mistplay. Investing in the company’s talent base is a key priority for GrowthCurve, the Board of Directors and other key stakeholders at Mistplay, and we look forward to working with this outstanding team to support the company in its next phase of growth. growth.

About Misplay

Mistplay is a leading games and earnings and game discovery platform for mobile gamers. Millions of gamers around the world engage with Mistplay to discover new games and get rewarded for playing. To learn more, visit

About GrowthCurve Capital

GrowthCurve Capital is a private equity firm focused on building world-class companies by leveraging data, analytics and machine learning, combined with a holistic approach to human capital, to accelerate growth and drive creation valuable. Founded by Sumit Rajpal, former Global Co-Head of Merchant Banking at Goldman Sachs, the firm focuses on control-oriented private equity investments, primarily in the financial services and information, health and technology. For more information, visit and follow the company on LinkedIn.


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