Purple Strategies secures its first investment


ALEXANDRIA, VA: Purple Strategies has secured a growth investment from Boston-based private equity firm WestView Capital Partners.

Purple co-founders Steve McMahon and Alex Castellanos, managing partner Kristen Morgante and all other partners will continue to lead the agency.

The financial injection from WestView Capital marks Purple’s first investment since its launch in 2008.

Representatives for Purple and WestView could not immediately be reached for further comment.

WestView Capital focuses exclusively on mid-market growth companies. The company manages about $1.7 billion in capital across four funds, according to a company statement.

Purple, headquartered in Alexandria, Virginia, also has an office in Chicago, Illinois. The agency specializes in crisis and issues management, business transformation, change management, management positioning and strategic communications.

In April, Nick Driver, senior strategist at Purple Insights, joined BCW as senior vice president and head of research for North America.

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