RockStep Capital Unveils New Brand Identity and Investment Strategy


HOUSTON, July 13, 2022 /PRNewswire/ — RockStep Capital is proud to announce the rebranding of its organization and the repositioning of its investment strategy to include broader metropolitan markets.

Over the past 25 years, RockStep has built or acquired over 9 million square feet of shopping centers and malls, and currently has over 7.5 million square feet of assets in its portfolio. With more investment properties on its radar, the company decided the time was right to realign its brand identity with the growth path it is already on.

RockStep plans to partner with institutional investors to facilitate a transition to larger markets by pursuing innovation and building on past successes, while retaining the key elements that set them apart from their competitors. Inspired by authentic heritage and a retailer’s perspective, RockStep has the expertise and know-how to create modern, engaging community-centric destinations for generations to come.

As an investment company, RockStep is focused on performance, growth and values. Their acquisition decisions will be based on these pillars, influencing their relationships with investors and tenants. RockStep is deeply committed to The RockStep Way, a set of 25 industry-leading principles that guide company operations and culture day in and day out.

To learn more about RockStep Capital and to receive insight into the company’s retail revitalization strategies and investments, please visit and follow the company on LinkedIn at

About RockStep Capital

RockStep Capital is a private, full-service, vertically integrated real estate investment firm that owns and manages enclosed shopping centers, outdoor shopping centers and third-party institutional retail assets. We acquire and develop assets that are underperforming in relevant and vital properties.

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