sipMARGS, the bold and refreshing canned ready-to-drink margarita, which launched last year, announced that Lab Capital Advisors is investing $3 million in the award-winning beverage brand. It will be the first investment from Lab Capital Advisors, whose executives launched Rumble, the boxing-inspired group fitness company recently acquired by Xponential (NYSE:XPOF) and GLOSSLAB, the nail studio operator based on hygiene.
Launched last summer, MARGS uses premium tequila and ingredients to create authentic flavor that’s low in sugar, calories, and carbs. Reasonably priced, these sparkling cocktails are affordable and delicious. MARGS is currently available in five full-bodied flavors including Classic, Mango, Coconut, Mezcal and Spicy. In recognition of its unique formulation and consumer appeal, MARGS has just been awarded the incredible Double Gold award at its inaugural San Francisco World Spirits Competition. MARGS originally launched in New York, New Jersey and Florida and is currently available at many high-profile stadiums and venues including MetLife Stadium, Highmark Stadium, UBS Arena and Tao Group.
MARGS co-founders Joey Angelo and Brian Axelrod bring nearly forty years of combined experience in the wine and spirits industry. Joey most recently served as president and co-founder of VIVA XXXII Tequila, a brand he launched and positioned for release in just under four years. Brian was most recently a key member of the founding team with Conor McGregor for Proper 12, the fastest growing Irish whiskey ever.
“Lab Capital Advisors’ focus on brand building and operational execution is exactly what we need to take MARGS to the next level,” said Joey Angelo, co-founder of MARGS. “We are excited to move our headquarters to the Labs NYC-based incubator.”
“We saw the potential of MARGS from the first sip, and we’re excited about the opportunity to make a splash in the spirits industry,” said Wilton Speight, partner at Lab Capital Advisors, who will join the board. by MARGS.
For more information: